Last updated: September 17, 2025
Drop LLC ("Drop," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you use our AI-powered video shopping platform and related services (collectively, the "Services").
This Privacy Policy applies only to all US-based users of our Services who are 13 years of age or older. By using our Services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.
This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking through to the full sections below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information we collect.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We may receive information from third-party sources including social media platforms, advertising partners, and publicly available sources. Learn more about information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more about how we use your information.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.
How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Learn more about how we keep your information safe.
What are your rights? You have rights that allow you greater access to and control over your personal information, including rights under state privacy laws like CCPA, VCDPA, CPA, and CTDPA. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at legal@shopwithdrop.com. We will consider and act upon any request in accordance with applicable data protection laws.
We collect information in three main ways: information you provide to us, information we collect automatically, and information from third-party sources.
Account Information: When you create an account, you may provide your name, email address, username, password, profile picture, and other account details.
Authentication Information: If you sign up using third-party services (Google, Meta, Apple), we receive basic profile information such as your name, email address, and profile photo as permitted by those services.
Contact Information: With your permission, we may access your device contacts to help you find and connect with friends who use our Services.
Communication Preferences: Your choices about notifications, marketing communications, and app settings.
Support Communications: Information you provide when contacting us for customer support, feedback, or other communications.
Survey and Research Data: Information you provide when participating in surveys, research studies, or promotional activities.
Sensitive Information: We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Usage Information: We collect data about how you use our Services, including:
Device Information: We collect information about your device, including:
Location Information: We collect general geographic location information based on your IP address. We do not collect precise GPS location data.
Audio Information: With your permission, we access your device's microphone to enable audio features within our app, including sound accompanying our AI-generated videos.
Analytics and Performance Data: We use various analytics tools (including Google Analytics, Facebook Pixel, and other tracking technologies) to understand app performance, user behavior, and technical issues.
Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content.
Social Media Platforms: When you connect your account to third-party services, we may receive information from those platforms in accordance with their privacy policies.
Advertising Partners: We receive information from advertising and analytics partners about your interactions with ads and content across different platforms and websites.
Public Sources: We may collect publicly available information about brands, products, and market trends to improve our AI-generated content.
Brand Partners: We obtain product information, images, and catalog data from publicly available sources to create our AI-generated videos that drive traffic to brand websites.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
We process your personal information when we have a valid legal reason to do so, including:
Consent: We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by contacting us at legal@shopwithdrop.com or through your account settings.
Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital Interests: We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
Legitimate Business Interests: We may process your information for our legitimate business interests, such as improving our Services, preventing fraud, and ensuring security, provided these interests do not override your privacy rights.
We share information with trusted third-party service providers who help us operate our Services, including:
We partner with brands to provide performance insights and analytics, including:
We do not share personally identifiable information with brands without your explicit consent.
We work with advertising partners to provide relevant content and measure advertising effectiveness. These partners may receive:
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We may disclose your information when required by law, legal process, or to protect the rights, property, or safety of Drop, our users, or others.
We may share your information for other purposes with your explicit consent.
You have certain rights regarding your personal information:
Access and Portability: You can access and download your personal information through your account settings or by contacting us.
Correction and Updates: You can update your account information directly through the app or by contacting us to correct inaccurate information.
Deletion: You can request deletion of your account and personal information. We will process deletion requests within 10 days, subject to legal requirements.
Opt-Out Rights: You can opt out of:
California Residents (CCPA/CPRA): You have the right to:
Virginia, Colorado, and Connecticut Residents: You have similar rights to access, correct, delete, and opt-out of certain data processing activities, including the processing of personal information for targeted advertising.
We have collected the following categories of personal information in the past twelve (12) months:
We do not sell personal information and have not sold personal information in the preceding 12 months. We may share personal information for targeted advertising purposes, which you can opt out of through your privacy settings.
To exercise these rights, contact us at legal@shopwithdrop.com or through your account settings.
We implement reasonable technical, administrative, and physical security measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Specific retention periods include:
When you delete your account, we will delete your personal information within 10 days, except as required for legal compliance, safety, or security purposes.
Our Services are directed only to US-based users aged 13+. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.
Users under 18 must use the Services with parental consent. For users between 13-17, we apply the same privacy practices as for adult users. Parents or guardians who have concerns about their child's use of our Services may contact us at legal@shopwithdrop.com.
Cookies are small text files that are stored on your device when you visit our Services. We and our service providers use cookies, web beacons, pixels, local storage, and other similar technologies (collectively, "Cookies") to enhance your experience and provide our Services.
Essential Cookies: Required for our Services to function properly, including:
Analytics Cookies: Help us understand how users interact with our Services, including:
Advertising Cookies: Used to deliver relevant advertising and measure campaign effectiveness, including:
Personalization Cookies: Enable customized content and recommendations, including:
We use cookies and similar technologies to:
Mobile App Settings: You can control certain tracking through your device settings:
Advertising Opt-Out: You can opt out of targeted advertising:
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
Our Services may contain links to third-party websites, apps, or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We will notify you of material changes by:
Your continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: legal@shopwithdrop.com Address: Drop LLC, 14205 N Mopac Expy Ste 570, Austin, TX 78728, USA
To request to review, update, or delete your personal information, please contact us using the information above.
This Privacy Policy is effective as of the date listed above and applies to all users of Drop's Services.